Have you Sold Enough Artworks? Track it!

If you’re an art sales manager, it is important to monitor your sales performance.

These are the best ways to monitor your progress towards your own goals. Always remember, once you’re tracking any data involved with achieving a goal, it has to be measurable. Set a clear goal or result and make sure that you stick to it. Your target will need to be achievable, but be sure you’re extending to attain it.

  1. How many customer contacts do you have. The more people you speak to this more likely you are to make a sale. This isn’t necessarily true, but it will imply that you have got a higher opportunity! Have them create a check box next to their name every time they speak to a customer. At the end of the sales day you may work their conversion rate, and often you’ll notice that although the conversion prices aren’t high, the people who have spoken to the most people have made the most sales.
  2. Track and improve your conversion rate. This trick follows on from the preceding one. If you have talked to 100 people now, and marketed products to 10 individuals, your conversion rate is 10 percent (100 divided by 10 equals 10%). If you’ve spoken for as many people as possible today then you’d be hard pressed to speak to some more, so your best bet is to be able to market to a lot of the people that you sell to. Do so by adjusting your strategy and testing different things. Maybe you need a sales tracking software online to help your online presence. Also, do some sales training and alter your behavior so you can increase your conversion.
  3. Sell more to the very same people. This is another trick to have the ability to track your results.

Say for instance you speak to 100 individuals, sell goods to 10 people and they each purchased $200 worth of product. You are able to state that for every 100 people you talk to you are making $2000. The best way to improve your sales in this case is to increase how much you are selling to each customer. Say you only sell an extra $10 to each individual, you have already made an additional $200!

Overall, the perfect way to find good sales tracking data is to get good data. Track everything!