Self-marketing basics for artists

It can’t be denied that your work as an artist is the most important. But even so, you shouldn’t lose sight of self-marketing.

Self-marketing for your artwork

Presentation of your own works

The basis for your self-marketing and the professional presentation of your work is next to your personal finding as an artist.

This includes, for example:
  • Professional photos of your works
  • A meaningful portfolio
  • If necessary an eye-catching invitation card
  • A current website
  • Possibly also a newsletter that you send out regularly

Social media

Of course, you can use media like Facebook and Twitter not only for private purposes, but also for your professional goals. It may be useful for your self-marketing as an artist to generate your own account or blog that you use exclusively and professionally for your appearance as an artist. Some people use social media platforms to buy artworks just like when they buy chain lubes for motorcycle online.

Regional press work – daily press

Contacts to the local press are important for artistic self-marketing – ideally personal contacts, i.e. you know the responsible contact persons and maintain these contacts by regularly bringing yourself to mind.

In local advertising papers and also in regional program calendars, there is usually the option of publishing dates free of charge. Take the trouble and take advantage of this opportunity. It is amazing how many people read these program calendars on a regular basis. In addition, it often makes sense to place a paid advertisement. This is particularly worthwhile when several artists come together and the costs can be shared, for example in the case of “open studios” in a certain city district or special exhibitions of artists’ groups.

Regional press work – art magazines

In addition to the regional press, there are art magazines that regularly report on artists from the region and their exhibitions in the public-regional area. These media are important channels for artistic self-marketing. So go looking and research which publications are in circulation in your region. There are often flyers or magazines available in museums and galleries that you can take with you free of charge. Art supply stores are also a good place to research.